Social Media Strategy · Greensboro, NCFor experts who are excellent in the room and invisible outside it.
You’re great at what you do.
Your social media hides it.
You don’t need more content. You need a system that makes the right people take you seriously — and ninety minutes of it is free, because it’s the training I normally keep for clients.
90 minutes · one video · no modules, no drip, no upsell wall halfway through
- Greensboro, NC
- Strategy before cameras
- Findings in 72 business hours
- Nothing usable, no charge
Already know what you need? Skip to the $49 Diagnostic, see all six tiers, or go straight to a Sprint or the Engine.
If any of these is you, you’re in the right place.
You post consistently and hear almost nothing back.
People find your profile, look around, and don’t message you.
Almost every client you have came from a referral, not the internet.
You’ve paid someone to post for you and can’t point at what it did.
You know you should be on video, and you keep not doing it.
Your content looks cheaper than your work actually is.
Business owners, coaches, consultants, educators, therapists and practitioners, course creators, speakers and trainers — across North Carolina.
How I work
Anyone can make you content. Almost nobody will tell you what it’s for.
Strategist first, content creator second. That order is the whole business — and it’s why the cheapest thing I sell is a diagnosis, not a video.
Step one
Decide what you’re known for
Before a camera comes out, we settle what you want people to associate with your name — and which of the things you know actually sells the work. Most people are posting all of it and getting known for none of it.
Step two
Build the system that says it
Pillars, formats, cadence, and the order it goes out in — written down, so it survives a bad week. A system you can hand to someone else is the difference between a brand and a hobby.
Step three
Then we shoot
Production exists to execute the plan, and it’s the last thing that happens, not the first. A beautiful video with nothing behind it is an expensive way to stay invisible.
Every offer below is one of those three, or all of them at once. Here’s the whole ladder ↓
I can’t show you client results yet. I can show you the work.
Teardowns of real North Carolina accounts — the leak I found, what I’d change first, and why. Same thinking you get in the $49 Diagnostic. Watch one and decide whether I know what I’m talking about.
Want this done on your account, not someone else’s? That’s the $49 Diagnostic ↓
Everything I do, one ladder.
Run one number first: what is a single new client worth to you over a year? Every month you stay invisible, that’s what you’re paying to whoever was louder. The whole ladder is built to cost less than the gap — and every rung has to prove itself before the next one makes sense.
01
Content System
Free
A 90-minute training on how authority actually gets built. You run the fixes yourself.
02
Diagnostic
$49
I read your profile, content and offer the way a buyer would, and name the leak. 72 hours.
03
Blueprint
$299
Ninety minutes together. You leave holding a written 90-day roadmap.
04
Authority Intro
$299 · 3 for $749
Short-form video that makes people take you seriously before you say a word.
05
Sprint
$2,500
Show up for one afternoon. Walk away with a finished month, in posting order.
06
Engine
$4,000/mo
Strategy, planning, production, optimization and posting — handled every month.
The first three are strategy. The last three are execution. Nobody should buy from the bottom half without something from the top half ↓
Where it starts · Free · 90 minutes
The Authority Content System. Ninety minutes, free.
This is the training I normally keep for Authority Builders clients — the whole system in one sitting, given away start to finish. I’m filming it right now. Name and email puts you on the list, and it lands in your inbox the day it’s live.
30 seconds: name + email → the training lands the day it’s live
The ninety minutes, in four parts
Why they picked the other guy
How buyers actually decide who to trust online, and why the person with half your credentials keeps getting booked instead of you.
What a post has to do
Before content can sell anything it has to earn attention, prove something and ask for something. Most posts do one of the three.
The system itself
Pillars, formats and cadence — the structure that turns posting into positioning, so you stop starting over every Monday.
Attention → clients
Turning viewers into conversations and conversations into booked calls — without acting like a spam bot in anyone’s DMs.
One video. That’s the whole thing.
No modules, no drip, no “part three unlocks next week,” no upsell wall halfway through. You could run the entire system yourself and never spend a dollar with me. Some people will, and that’s a fine place to stop.
Watched it and want to know what’s wrong with your account specifically? That’s the $49 Diagnostic ↓
Rung 2 · Back in 72 hours · $49
Seventy-two hours. A straight answer about why nobody’s booking.
You’re posting. It isn’t turning into calls. I go through your profile, your last 30 days of content and your offer the way a buyer would — and I send back exactly where they’re dropping off. Not a score out of ten. The actual leak. $49.
Pay → send me your handles → findings back inside 72 hours
Nothing you can act on? Say so and I refund it.
“I gave away free content to about a hundred people. Not one of them acted on it.”
That’s not a complaint about them — it’s how free works. I still give the training away, because you should see how I think before you trust me with your brand. But something you paid for on Tuesday gets opened on Tuesday. That’s the entire reason this costs $49 instead of nothing.
What lands in your inbox
01
The leak
The specific place attention stops turning into conversations — your bio, your hooks, your offer, or the gap between what you post and what you sell. Named, not hinted at.
02
The first fix
One change to make this week. Not a list of forty. The one that moves first, and why it’s that one and not the others.
03
The honest read
Whether your problem is positioning, content, or neither. Sometimes the work is fine and the offer is the thing that’s broken. I’ll say so.
What $49 actually buys
It’s small enough that you don’t have to think about it and big enough that you’ll actually read what I send. That’s the whole pricing strategy — and it’s covered by the same promise as everything else here: nothing you can act on, no charge.
What it isn’t: a sales call in disguise. There’s no call at all. You get written findings and you’re done. Plenty of people stop there, and that’s a fine place to stop.
Want the whole plan built, not just the diagnosis? The $299 Blueprint ↓
Rung 3 · In person or virtual · $299
90 minutes. A written 90-day plan you leave with.
Not advice you’ll forget by Friday. One 90-minute session that ends with your exact 90-day content roadmap in your hands — what to post, where to post it, and why each piece earns its place. You could never spend another dollar with me and it still pays for itself in the evenings you stop wasting on posts that were never going to work. $299.
Pay → pick your time on the next page → leave with the plan
Sit through it and leave without a plan you can run? Say so and I refund it.
The 90 minutes, minute by minute
Where you are
Your business, your clients, what you’ve tried, what stalled. We find the gap between how good you are and how visible you are.
Building the plan
Content pillars from your actual expertise, the formats that fit you, the platforms that fit your clients, and a cadence you’ll keep.
The handoff
We lock the written 90-day plan: week by week, post by post type. You walk out knowing exactly what Monday looks like.
What you actually get for $299
A working session, not a lecture
Ninety minutes on camera with me. We pull your positioning apart and rebuild it while you’re still in the room.
Your pillars, in order
Most plans hand over forty ideas and no priorities. You get the pillars that matter, and which one to start Monday.
A plan you can run alone
What to post, which formats fit how you actually talk, and how often. Written down, so it survives a bad week.
Refunded if it misses
Sit through it and leave without a plan you can run? Say so and I return the $299. The risk is mine.
Got the plan and no way to execute it? Here are the three ways I take that off your plate ↓
Done for you · $299 – $4,000/mo
When the problem is time, not strategy.
Three ways I take production off your plate. Which one fits depends on whether you need a first impression fixed, a month filled, or the whole thing handled for good.
A video at a time — The Intro
$299each · three for $749
Short-form video that makes people take you seriously before you say a word. Best if your content looks cheaper than your work is. See the Intro ↓
A day at a time — The Sprint
$2,500one afternoon · a finished month
You show up and talk about what you know. I direct, shoot and edit. Best if you have the strategy and no time to shoot it. See the Sprint ↓
Every month — The Engine
$4,000per month · 2-month minimum
Strategy, planning, production, optimization and posting, handled. Best if you want to stop thinking about it entirely. See the Engine ↓
Not sure which one? Start with the $49 Diagnostic and I’ll tell you which one you need ↑
Rung 4 · Done for you · $299
People decide in three seconds. Right now you’re losing that decision.
Same price as the Blueprint, different job — and I’d rather tell you which one you need than sell you the wrong one. The Blueprint decides what you say. The Intro is how you look saying it. If you’ve only got $299 to spend and you don’t have a plan yet, spend it on the Blueprint. I’m telling you that knowing the video is the easier sell.
Still here? Then your problem isn’t the plan — it’s that your content looks cheaper than your work is. A professionally directed, shot and edited introduction fixes the first ten seconds of your profile: the ten seconds that decide whether anybody reads the rest.
One video, or all three
Every buyer asks the same three things before they pay you: who is this, what do they actually do, and why should I believe them. One video answers one of those. The set answers all three — shot in one session, because one session genuinely costs less than three. That’s the only reason the price moves.
$749
The introduction, the what-I-do, the why-believe-me. One shoot.
Get all three — $749$749 for the set — $148 less than buying them one at a time. After payment I contact you within 2 business days to schedule the shoot.
Changed your mind before we shoot? Full refund, no questions. Once the day is shot, that production time isn’t recoverable — so I’d rather you decide before, and I’ll tell you if I think you should wait.
Three videos fix the first impression. A Sprint fills the next month ↓
Rung 5 · Application only · $2,500
One afternoon. A finished month, in the order it should go out.
You show up and talk about what you know. I direct, shoot and edit — and then hand you 30 finished pieces sequenced in posting order, not a folder of files with dates on them. The sequence is the part a videographer doesn’t give you, because it’s a strategy decision, not an editing one.
Application → call with me → we book the day. I’ll tell you if a Blueprint should come first.
What the day produces
01
The planning pass
Before anything is shot, we settle the positioning and the pillars the month is built on. This is the part that makes the footage worth having.
02
The filming afternoon
Directed, not just recorded. You answer questions about your expertise the way you would across a table; the hooks and structure happen in the edit.
03
A month, sequenced
30 finished pieces, edited and captioned, handed over in the order they should go out — so the month builds an argument instead of firing off at random.
What it’s actually priced against
Do this properly on your own and you’re hiring three people: someone to decide what’s worth shooting, someone to shoot it, someone to cut it. Three invoices, three calendars, and not one of them accountable for whether the finished thing says anything about you. The Sprint is all three in one afternoon and one person answering for the result.
Or you do it yourself: thirty evenings of filming, editing and second-guessing. Most people quit around evening six. Nothing wrong with them — that’s just what thirty evenings costs.
A Sprint fills a month. The Engine means you never have this conversation again ↓
Rung 6 · Application only · $4,000/mo
Stop letting your visibility depend on how you feel that week.
Strategy, content planning, production, optimization and posting — handled every month, on a cadence that doesn’t ask whether you were inspired. About four hours of your time. Two-month minimum, three recommended.
Application → call with me → we start the month. Every application gets a real answer within 2 business days.
Five things, every month, in this order
Strategy
Your positioning reviewed against what’s actually landing — not set once in month one and never looked at again.
Content planning
The whole month mapped before anything is shot: what each piece is for, and where it sits in the argument.
Production
A directed filming session, edited and captioned. Your four hours are here; everything else happens without you.
Optimization
What worked feeds next month’s plan. Hooks, formats and cadence get adjusted against real numbers rather than a hunch.
Execution
Scheduled and posted on the cadence we set. The part everyone skips when the week gets busy, which is exactly when it matters.
About four hours
One filming session and one short review call. That’s the whole ask on your calendar.
What $4,000 a month is actually buying
A strategist to decide what’s worth saying, a producer to make it, and an editor to finish it — all three showing up whether or not you felt like it. Hire those separately, even part-time, and you’re past this number before anyone picks up a camera. And you’d still be the one stitching their work into something coherent.
Why a 2-month minimum?
Month one builds the system. Month two is the first month it runs.
Anyone promising a transformation in 30 days is selling you the promise, not the result. Most clients should plan for three — that’s when consistency starts doing its own work. I’d rather lose the sale than pretend otherwise. After the minimum it runs month to month, and either of us can end it with 30 days’ written notice.
Not sure the Engine is the right size yet? A Sprint is one month, one payment, no commitment ↑
For people who already know
Already know what you want? Don’t let me slow you down.
The ladder exists so nobody spends $2,500 finding out they had a positioning problem. It isn’t a queue you have to stand in. If you already know what’s wrong and you just need it handled, skip everything above and tell me what you need — I’ll say straight away whether it’s a fit, and if it isn’t, which rung is.
Every application gets a real answer within 2 business days.
Frequently asked questions
The Blueprint and the Intro are both $299. Which one?
Can I skip straight to the Sprint or the Engine?
Why should I trust you with my brand?
Which rung should I start on?
I don’t have time for content.
Why are the big offers application only?
I’ve tried posting. It didn’t work.
I’m not comfortable on camera.
72 hours from when?
Does this work outside Charlotte and Raleigh?
Every tier, side by side.
Most people start with the Diagnostic — forty-nine dollars to find out what’s actually wrong before you spend real money fixing the wrong thing. The first three are strategy. The last three are execution. Nobody should buy from the bottom half without something from the top half.
The Authority Content System
Free
StrategyBest if you’d rather try it yourself first. The whole system in one 90-minute training — why buyers pick the other guy, what a post has to do, and the structure that turns posting into positioning. You run the fixes.
The Authority Diagnostic
$49
StrategyBest if you don’t know what’s actually wrong. A paid read of your profile, content and offer. I name the leak and the one fix to make this week. Written findings, no call.
The Authority Blueprint
$299
StrategyBest if you need a plan you can run yourself. Your exact 90-day content roadmap, built with you in one 90-minute session — what to post, where, and why each piece earns its place.
The Authority Intro
$299or all three for $749
Done for youBest if your content looks cheaper than your work is. Directed, shot and edited: your introduction, your what-I-do, your why-believe-me. Built to make people take you seriously before you say a word.
The Authority Sprint
$2,500
Strategy + done for youBest if the problem is time, not strategy. A planning pass, one afternoon of filming, and 30 finished pieces handed over in posting order — edited and captioned. Application only.
The Authority Engine
$4,000/mo
Strategy + done for youBest if you want it off your plate entirely. Strategy, content planning, production, optimization and posting — handled every month. 2-month minimum, 3 recommended. Application only.
Meet your social media strategist
Derris Golding Jr. · Founder
I’m Derris Golding — founder of Authority Builders NC, and the guy behind the camera.
Strategist first, content creator second. That order is the whole philosophy. Anyone with a camera can make you content. The question that actually matters is what that content is for: who it reaches, what it says about you, and whether it moves someone from scrolling past you to booking a call with you.
I work with business owners, coaches, consultants and experts across North Carolina — people who are excellent in the room and invisible outside it. My job is closing that gap.
Based in Greensboro, working with business owners and experts across North Carolina.
No testimonials. Here’s why.
Authority Builders NC is new. I could fill this page with stock quotes and numbers nobody can check — plenty of agencies do. I’d rather hand you something you can judge for yourself.
Start free, then start small
The training costs you nothing, and the front door after it is $49, not $4,000. You watch how I think before you spend real money.
Nothing usable, no charge
The Diagnostic that gives you nothing to act on, or the Blueprint that doesn’t leave you with a plan you can run — you say so, and I refund it. No form, no window, no argument. That’s the only promise I make on this page, and it’s the one you can hold me to.
Judge the work
Every claim on this site is arithmetic you can check or a promise you can hold me to. No borrowed screenshots, no invented client counts, and nothing about leads or revenue I can’t control.
Not sure which rung fits
Not sure? Just ask me.
Question, project, or you’re just not sure which offer fits — send it through. Every message gets a real answer within 2 business days.
Or email me directly — both land in the same inbox
Or skip the message — find your sentence below
“I don’t know what’s actually wrong.”
“I need a plan I can run myself.”
“I look worse online than I am in person.”
“I need content but I have no time.”
“I want the whole thing handled.”
“I’m not ready to spend anything.”
Your next client is scrolling right now.
Seventy-two hours from now you could know exactly what’s stopping them from booking.
Nothing you can act on? Say so and I refund it.
Or start with the free 90-minute training — it costs you nothing but the ninety minutes.